StevenPR Commercial Productions Services

StevenPR’s Commercial Productions is a start-to-finish company that helps you develop high quality commercials that reach your ideal markets. We strive to make clients feel secure in their investment throughout the commercial production process.

As a production company, we strive to make each commercial a product of originality, creativity, and most importantly, longevity. We know that once you see your company’s ad on TV, you will feel that it both represents your business and will bring your company, product or service to life in the public eye.

Why StevenPR is Different
We are unlike other TV spot companies because our concepts involve quality actors, qualified crews, and a solid development team. Making a commercial is a very delicate process and the first priority should be to match the concept to your business while maintaining a creative approach. Unlike other companies, we do not simply assemble stock footage by splicing cuts together and rearranging content without leaving the office. We are a determined and focused group of filmmakers and public relation specialists that help you get your TV spot from concept to airtime in no time – all within a reasonable budget.

The Commercial Production Process with StevenPR

StevenPR uses an efficient and effective process to develop, create and launch the most effective commercial for your campaign:

Step 1: The idea is brainstormed by StevenPR Team, and rough drawings and script are made.

Step 2: The idea is discussed with account managers and improvement may be suggested.

Step 3: Improved idea, drawings and script are presented to client. Client rejects or accepts with suggestions.

Step 4: Computer story boards are generated and discussed within StevenPR.

Step 5. The new version is shown to the client; more suggestions are given.

Step 6: Agency creates hand-drawn storyboards, scene descriptions, actor descriptions, and script.

Step 7: Actors are hired; backgrounds are made; locations are selected; costume, lighting, sound and technical experts are hired.

Step 8: Rehearsals begin; modifications are discussed. Computer graphics begin.

Step 9: All scenes are shot numerous times on site with full film crews.

Step 10: Scenes are mixed into a master rough draft in our studio.

Step 11: The draft is reviewed at the agency; the potential impact is assessed; additional changes may be made.

Step 12: The draft is discussed with client; changes may be made.

Step 13: The draft is shown to focus groups, then discussed; changes may be made.

Step 14: The client reviews final version; changes may be made.

Step 15: The ad is test marketed.

Step 16: Polls are taken, discussed, and changes may be made.

Step 17: Time slots are purchased carefully for markets, target audiences, times and cost.

Step 18: Ads begin running. Polls constantly assess.

Step 19: The client monitors sales. Changes may be made.

Step 20: The length of the ad’s run is constantly assessed in terms of sales.

Average Crew List:

Producer
Director
Director of Photography
Camera Assistant
Digital Imaging Technician (as needed)
Gaffer
Key Grip
Make-Up Artist (as needed)
Sound Man (as needed)
Production Assistant
Editor (5 hours editing)
Motion Graphic Artist (4 hours graphical work)
Talent (On camera and/or VO artist)
Music (stock music)

What StevenPR will provide for your project:

Concept Development
Script Production
Preproduction
Casting
Production (1 full day – 10 hours)
Appropriate Equipment Rentals
Insurance
Editing
Stock Music
Motion Graphics
Sound Mix
Final Copy…1 Beta SP Master and DVD Copy. Additional copies and masters in other formats (such as HD) are available.

Equipment we use:

Arri SR2 Super16 Camera Package
HVX-200 HD package
1 ton Lighting Package (including HMI’s and Kino Flo’s)
Full Grip Package (including a 30ft Jimmy Jib Crane)

Please call us for a Free consultation. 310-858-5557